10 Blogging Stats That Will Blow Your Mind

10 Blogging Stats You Need to Know

Jessica Swanson
BY JESSICA SWANSON

 

So, you’re not into blogging. 

And you keep telling yourself that maybe that’s just fine.

I mean you don’t really have the time. You aren’t a great writer. And you don’t think that blogging would help your business all that much anyway. 

Well, I hate to be the one to burst your bubble, but you are going to have to blog. 

It doesn’t matter if you’re a baker, a butcher, or a candlestick maker, blogging is good for business

Let’s start with this quick little video to help sway you to the other side:

Still not convinced? 

Ok. You’re going to be a hard nut to crack. So, let’s get to it. 

Here are a few more blogging stats that will help you understand why it is so utterly important that you blog for your business.

10 Blogging Stats That Will Blow Your Mind

1. 80% of businesses report that blogging generates strong results.

2. 95% of businesses declare that blogging is NOT overrated.

3. Businesses that blog 16x or more each month get 3.5x more traffic than businesses who don’t blog regularly. 

4. 43% of businesses report that blogging is the most important type of content that they publish. 

5. 55% of businesses claim that blogging is one of their most important marketing priorities.

6. 66% of businesses declare that their content marketing efforts are more successful than last year. 

7. 55% of businesses report that blogging is their most important inbound marketing channel.

8. Most businesses spend about 26% of their entire marketing budget on blogging and content marketing. 

9. 78% of businesses claim that they can demonstrate that content marketing has increased both audience engagement and sales. 

10. On social media channels, written content still generates the most engagement. 

If these blogging stats don’t sway you, I don’t know what will. 

Final Thoughts

Even if you don’t have the time or hate to write, you can still publish a blog. You might need to ask for guest posts. Or even hire a freelance writer or sign-up with a writing agency.

The most important takeaway is that if you want to grow your business, then you need to publish a blog for your business. It’s as simple as that.