10 Really Good Reasons You Need a Blog

10 Reasons You Need a Blog

Jessica Swanson
BY JESSICA SWANSON

 

I get it. You’re running a business, raising kids, getting the bills paid, and trying to make it to the gym once or twice a week.

You don’t have a lot of time. Obviously.

So, the last thing on your mind is adding another chore to your lengthy and unwieldy to-do list.

But.

Sometimes, there are just things that need to be a part of your life. Or your business.

And, blogging is definitely one of those things.

The good news is that blogging doesn’t have to be just another job to check off your list. If done well, blogging can be one of the most important things you do for your business.

Sure, there’s all sorts of amazing research on the benefits of blogging. For instance, businesses who blog receive 67% more leads than those who do not blog.

Or there’s this one. Companies who blog receive 97% more links to their website.

Not too shabby.

But, we’re not going to dive deep into the research here – you can do that on your own. Instead, we’re going to talk about some of the other, often unseen, benefits that come from blogging.

So, let’s get this show on the road and talk about 10 pretty awesome reasons why you should blog.

1. Blogs Connect You with Existing Customers

If you’re looking for a down-to-earth, personal approach to keeping in touch with your customers, blogging is the perfect answer.

Your blog can keep your customers informed about your latest products and services, company news, and even your internal culture.

In essence, you can keep your customers close through blogging.

2. Blogs Help You Find New Clients

There are also all sorts of marketing advantages of blogging.

When new readers visit your blog, they get to know you on a personal level. And you’ve probably heard the old saying that “people do business with people they know, like, and trust.”

A blog is the ideal way to help people know you, like you, and trust you. So, why wouldn’t they do business with you?

3. Blogs Rock at SEO

Raise your hand if you want Google to pay attention to your website. (I’m hoping your hand is raised right about now.)

If you want some of that Google love, then your website needs to publish a stream of fresh content for the search engines to crawl and index.

What’s more, if your content is also relevant and helpful, the search engines will reward you by indexing your pages.

Here’s a fun little stat to mull over in your mind. Websites that feature a blog have 434% more indexed pages. Nice.

4. Blogs Get Those Creative Juices Flowing

In business, creativity is essential.

Yes, it’s absolutely essential.

It’s through creativity that you can dream up new products and services. It’s through creativity that you can solve complex problems. It’s how you find new and better ways of doing things.

Blogging is a process that will strengthen your creative muscles. It will help you become more innovative, original, and visionary.

And if that’s not enough, in a study by IBM, creativity was ranked as the #1 factor for business success.

5. You’ll Be On Your Way to Life-Long Learning

Good old Wikipedia describes life-long learning as the “ongoing, voluntary, and self-motivated pursuit of knowledge for either personal or professional reasons. Therefore, it not only enhances personal development, but also self-sustainability, as well as competitiveness and employability.”

When you blog, you explore, investigate, and discover new information in your field.

You then go on to organize your thoughts and ideas in order to get your point across to your readers.

It’s an elegantly simple process that helps you stay fresh and relevant in your industry. In a nutshell, blogging helps you become a life-long learner, a noble quest indeed.

6. You’ll Be Viewed as Sagacious and Perspicacious

In other words, you’ll be perceived as pretty darn smart.

When you blog about your area of expertise, your readers naturally begin to see you that way.

And the more you blog, the more you know. The more you know, the smarter you grow. The smarter you grow, the stronger your voice, when speaking your mind or making your choice.

7. Oh, The Places You’ll Go!

It’s Dr. Suess who suggested that if you keep learning and growing then, “things can happen, and frequently do, to people as brainy and footsy as you.”

Yes, blogging can help you go places. It can lead to interesting business opportunities such as press coverage, speaking engagements, or undiscovered business partnerships.

The bottom line is that there are countless ways that blogging can broaden your horizons in the business world.

8. All the Cool Kids are Doing It

It’s no surprise that Coca-Cola has a blog. Walmart has a blog. General Motors has a blog.

But, did you know that The Fence Authority has a blog? That’s right. If they can blog about fences, then you can certainly find something to blog about in your industry.

Any business worth their salt has a blog. And, if you don’t have a blog, you’re behind the times. Ouch!

But, it’s never too late.

No matter what business you’re in, you’ve got something to teach. You have some sort of expertise that you can share with the world. Remember, the fence people have something to say and so should you.

So, get busy saying it.

9. Blogging Helps You Crush Your Competition

There’s nothing quite better than having an advantage over your competitors. And there are literally hundreds of books written on how to obtain that coveted position.

How would you like an instant way to create a unique advantage that will separate you from your competition?  It’s called the 1% rule.

According to this rule, only 1% of people on the internet create new content, while the other 99% consume it.

So, if you blog, you’re going to separate yourself from 99% of your competitors. Talk about a competitive advantage!

10. Blogs Cost Next to Nothing

There’s not a business out there that doesn’t need to keep a close eye on costs. Running out of money is the #1 reason why businesses fail.

So, if you could promote your business for free, why wouldn’t you?

And, best of all if this free promotion strategy worked, why not go for it?

Every post you publish promotes your expertise, builds brand awareness, and positions you as an expert.

For free.

Bonus Tip: Blogging Is Fun

I know, I know – you’re rolling your eyes at this one. But, blogging really can be fun. I double-pinky promise.

The fun part might not be obvious right off the bat. But, just think how fun things could be if leads started knocking down your door. My guess is that it would be pretty darn fun.

But aside from that, the more you blog, the better you’ll get at it. It’s one of those things in which practice really does pay off and it will become easier every single day.

And there will come a day that you actually look forward to blogging. Crazy, right?

Final Thoughts

Is blogging for you?

Maybe you’re convinced, or maybe you’re not.

But, the research that supports the benefits of blogging is enormous. It’s ginormous

Sure, blogging takes a bit of work and you’re going to have to put in the time.

But, isn’t that pretty much the same for everything worth pursuing in life and in business?

So, if the time has come to bring your business to the next level, then the time has come to start a blog.

Enough said.